Making sales to earn profit is the number motive of most business set ups. Both in the private owned sector and government owned sectors. Other reasons follow.

How will you feel to start up a business and at the end you are unable to make sales in the business. It’s a very bad one.

Unfortunately, most business and Entrepreneurs have been discouraged and even made to go down as a result of lack of sales.


Making sales has been a great problem to a lot of sellers out there. Many business owners have always find it difficult to make sales as a result of various reasons.


We will discuss some of these reasons in this short article.

Over 80% of businesses in the US, UK and China have failed as a result of these factors.

Over 85% of businesses in the world at large has failed because of these factors.

This article covers various aspects on why online business owners do not make sales.

Why do online business fail?

Why can’t I make sales?

How to make my first sale?

How to grow my business?

How to get customers to patronize my business?

Causes of business failure

Business downfall, causes, prevention and remedy


Do you know why you online business owners don’t make sale

Do you want to know ?

Sit tight and learn

All these will be attended to in this article; why online business owners do not make sales



Why online business owners do not make sales or succeed
Top reasons why online business owners do not make sales exposed;

Worrying about why online business owners do not make sales ?

Worry no more, below are the reasons.


1.You have not studied your product!!

Most sellers have not studied their products well, hence it brings to failure.

You can’t expect to make it big and sell your products and services very well without knowing details about your product.

None your product very well, the manufacturer, it’s used, your target consumers and marketing strategies. Then you can be able to sell greatly.

This is one of the major reasons why online business owners do not make sales


2. you sell products instead of selling offers 🤦.

Sounds funny right?


But this is a real matter. There is difference between selling products and selling offers.

As this is one of the top reasons why online business owners do not make sales


What is a product?

A product is what you are selling. It is the goods or even the service you sell which is the reason for your business.

Put in a simpler language, a product is a commodity that is being offered for sale.

In other words, according to the English dictionary, a product is any tangible or intangible goods or service that is intended for delivery to a customer or end user.

Let’s take for example, you sell bags,shoes, clothes, or even digital products

Those are your products.

Now what is an offer?


An offer is better referred to as “jaare(extra)” in layman’s language.

It is a proposal that has been made. An offer is also to add something as an extra to an already existing thing or product in this case.

An offer lures people to your products.

Now how can this solve the issue of selling products instead of selling offer as part of the top reasons why online business owners do not make sales

Let’s take a practical example

Mr A sells land (product)

And he gives people that buys land from him a brand new freezer(offer).

Mrs b sells clothes and shoes (products) and gives a free Delivery (offer) worldwide to her customers.

Mr X sells car (product) and gives his customers a gallon of car engine oil(offer).

Now these things that are added extra are the offers which will lure the public into rushing their product.

Now you might ask?

How will I make profit then if I add these offers to the product seeing that their price will not be changed?

That is what we call, I cheated the customer Effect.

The secret is being revealed in our article 👉 “Using I cheated the customer Effect”

OrEasiest way to make your first sales online”

Click to read


3. You don’t educate your customers🙅🏽‍♀️🙅🏽‍♀️.

Another top reason why why online business owners do not make sales

This is rather referred to as selfishness😅.

A practical example👇🏽

You sell clothes and bags but all you do is to upload 100 of your products on WhatsApp and Facebook🤦🏼‍♀️🤦🏼‍♀️.

You don’t for once try to educate your customers on some cute clothes match up and styles that can give them an outstanding look🤷🏼‍♀️.

People mute and get tired of your 100s of photos on WhatsApp.

This accounts for one of the reasons why why online business owners do not make sales


4.you do WhatsApp and Facebook marketing( social media marketing) wrongly🤦🏼‍♀️🙅🏽‍♀️🙅🏽‍♀️🙅🏽‍♀️.

This is a very crucial reason why you don’t make sales. And in general a popular reason why online business owners do not make sales

How do you expect someone to buy from you while all you do is to upload 1000 photos of one polo or shoe or bag or car🤷🏼‍♀️🤷🏼‍♀️.

People won’t buy like that because they are bored of your numerous pictures🤦🏼‍♀️

And they end up muting your status or go extra miles to block you.🤦🏼‍♀️



Imagine when you have 500 WhatsApp contacts,

100 out of the 500 contacts are families, relatives and friends.

150 out of 400 don’t view your status because they are working class persons that doesn’t have time.

50 out of 250 contacts remaining muted you because of your numerous posting of your products.

50 out of the 200 contacts are students .

50 out of the 150 contacts just view your status for site seeing.


5.customer’s review.

Poor or no customer review accounts for one of the major and top reasons why online business owners do not make sales.

Review is better said as “how good or bad is my product” from a customer.

A practical example is

Mr Wesley sold bag worth of 10k to me so after I saw the bag I loved it and I got compliments the day I wore the bag out (that is my own review on Mr Wesley’s bag)

That’s a typical example of review.

Always ask your customers for reviews, I know that some times the reviews might be bad but don’t worry.


When you get negative reviews on your products, kindly use it and work for betterment on your products…

When you get positive reviews, kindly use it for Promotions and Advertisements…..

This is very important in your businesses.

People buy from people they feel they trust with something.


I would stop here on social media marketing .

But the summary of the whole article is


Keep going and keep pushing to keep growing
Keep going, don’t relent and your business will keep growing

For you to make more sales in your businesses,you have to learn about social media marketing so that you would have an edge over a road side seller that has no access to the internet.

Learn and amend your business errors from these top reasons why online business owners do not make sales


Follow these steps and make an impact in your business.

This article on top reasons why online business owners do not make sales. You can also see similar related posts suggestions given at the buttom of this article for more broad understanding.

Fell free to message us using the comment session below.

Also read; 19 common words you hear cryptocurrency investors use daily

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8 steps on how to start an ecommerce business

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